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Strategický management domu dětí a mládeže
Yefimova, Yuliia
The thesis focuses on the analysis of the strategic management of the contributory organization DDM Helceletova. The main goal of the thesis is to propose an appropriate strategy for the selected organization based on the analysis of the external and internal environment. The literature search lists similar organizations and outlines the characteristics of the non-profit sector. The empirical part includes a detailed analysis of the external and internal environment of the selected non-profit organization at macro and micro levels, which leads to the identification of the factors underlying the strategies as indicated in the SWOT, IE and SPACE matrices. Based on these strategies, a strategic plan for the company is proposed, including consideration of possible risks of implementation. Furthermore, the paper proposes the method and timetable for the implementation of the developed strategy.
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Communication strategy of a specific company
SCHICKEROVÁ, Michaela
This diploma thesis is focused on a communication strategy of the selected company. The theoretical part first deals with some basic definitions related to communication and its processes. Following, some particular steps of a communication strategy are analysed in detail. The next chapter is focused on marketing mix which is also related to the topic. It is followed by the chapter communication mix and its tools. The empirical part of this diploma thesis is focused on communication strategy from practical side. The first chapter describes in detail the selected company. The description is followed by necessary analyses. Type of analyses which are used in this diploma thesis are for example Porter's five forces analysis, SWOT analysis and analyses of IFE, EFE and IE matrix. Based on the obtained results proposals of projects are created. This projects are implemented to a new communication strategy. Proposed projects are: redesign of the selected company´s website and a realization of an advertising in the industry part of Pilsen. The proposal of the redesign includes a basic specification for creating a price offer, rating of a current website provided by two adressed suppliers of the website optimalization companies and their price offers of the redesign for a future realization. To process the second project (The realization of the promotion in the industry part of Pilsen) two different suppliers of the advertising were contacted. In both cases two price offers of different bigboards were demanded. The offers are created for a specific time frame. Finaly, the marketing company was asked to create a price offer of an advertising poster. The results of above mentioned recommendations should increase a demand of products offered by the selected company. Also, it should improve an Employer Branding and external communication.
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Strategický management výrobního družstva
Ambróšová, Helena
The main aim of the thesis Strategic management of a Production Co-operative is to provide a detailed analysis of the external and internal environment of the Kovona Production Co-operative based in Brno, and the strategic measures, which result from the mentioned analyses. The theoretical part indicates the general methods of strategic analysis with the employment of the chosen methods. In the practical part, the chosen methods were applied on the situation of the production co-operative. Based on the analysis of the external environment, opportunities and threats, which are beneficial or endangering for running the production co-operative which employs handicapped people, are identified. The result of the analysis of the internal environment is the identification of strengths and weaknesses of the production co-operative. The factors of the external and internal environment are evaluated by means of EFE and IFE matrixes. The next part uses chosen tools for the strategy determination: Internal-external matrix and SWOT matrix. Based on the achieved results, there were proposed several strategic alternatives. These strategies should lead to strengthening of the current position of the production co-operative on the market, improvement in its competitiveness by means of more intensive use of promotional tools, implementation of the reorganization of production and the expansion of distribution channels.
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Strategie vybraného podniku
Šauer, Martin
The thesis is focused on the design of corporate strategy for the company AMPO, s.r.o., which is created through the outputs of the strategic analysis and by using methods, tools and models, and should improve the situation of the company and achieve the selected strategic. The author in creating a new strategy for the company AMPO, s.r.o. Used modeling methods and the final outcome was a summary of the recommendations and create a graphical model of the proposed strategy. The literature search focused on the topic of strategy and strategic management. They described various methods, tools and models, which were then used in the practical part and are the basis for the formulation and implementation strategies.
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